AHA-BUCH

Low-Income Consumers as a Source of Innovation

Insights from Idea Competitions in Brazilian Low-Income Communities
 Book
Sofort lieferbar | 1027 Stück | Lieferzeit:3-5 Tage I

89,99 €*

Alle Preise inkl. MwSt. | zzgl. Versand
ISBN-13:
9783658089290
Einband:
Book
Erscheinungsdatum:
14.03.2015
Seiten:
364
Autor:
Aline Krämer
Gewicht:
494 g
Format:
211x146x22 mm
Sprache:
Englisch
Beschreibung:

99
Open innovation.- Consumer integration into innovation.- Bas of the pyramid (BoP).- Inclusive Business.- Low-income markets in developing and emerging countries.
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.