AHA-BUCH

Specialization in Online Innovation Communities
-15 %
Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt.

Specialization in Online Innovation Communities

Understand and Manage Specialized Members
 Ebook
Sofort lieferbar | 1027 Stück | Lieferzeit:3-5 Tage I

Unser bisheriger Preis:ORGPRICE: 83,95 €

Jetzt 71,39 €*

ISBN-13:
9783658053185
Einband:
Ebook
Seiten:
163
Autor:
Jan Bierwald
Serie:
Forschungs-/Entwicklungs-/Innovations-Management
eBook Typ:
PDF
eBook Format:
PDF
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:

Online Innovation Communities.- Factors Influencing Community Member Behavior.- Community Members' Contribution Focus.
Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today's community management to improve the attracting, controlling and retaining of their members.