AHA-BUCH

On Good Management

The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger
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ISBN-13:
9783658028770
Einband:
Book
Erscheinungsdatum:
26.06.2013
Seiten:
117
Autor:
Burkhard Schwenker
Gewicht:
413 g
Format:
246x175x17 mm
Sprache:
Englisch
Beschreibung:

Thoughts and clear recommendations from one of Germany's most experienced and successful consultants
Preface.- Dedication to an entrepreneur.- Chapter 1: The challenges of good management.- Chapter 2: The art of guiding a company through its lifecycle.- Chapter 3: "How do you manage?".- Interviews with entrepreneurs and business leaders.- Chapter 4: The mark of good management.
Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why - and how - must the traditional lifecycle concept be modernized if it is still to provide valid orientation?
In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their implications for good management. Corporate management, he argues, must once again become more direct, more personal, more entrepreneurial. His experienced and thoughtful analysis is complemented by insightful, candid interviews with renowned entrepreneurs and business leaders, conducted by journalist Mario Müller-Dofel. Finally, Schwenker outlines an agenda calling for action in six specific areas.