Cultivation of the Millennial Generation

Creating a Strategic Philanthropic Culture on University and College Campuses
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ISBN-13:
9783639377422
Einband:
Paperback
Seiten:
68
Autor:
Dominic Lawrence
Gewicht:
118 g
Format:
220x150x4 mm
Sprache:
Englisch
Beschreibung:
Generational experts agree that the Millennial generation is changing the way university and college campuses teach, communicate, and engage young adults. In general, Millennials are socially aware, philanthropic, community-minded and seek engagement. They attach themselves to technology, networking, and career advancement but not without addressing the need to impact others in their professional and personal lives. As the shift in wealth continues among generations, universities and colleges must recognize the increasingly significant role the Millennial generation plays in the success of their organizations. If properly engaged through advanced methods of social media, networking and intentional programming, Millennials can help universities and colleges realize more-robust major gift pipelines, increased giving participation among alumni, and a stronger philanthropic culture across campus.

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