AHA-BUCH

An Environment for Protecting the Privacy of E-Shoppers

Concepts, suggestions, experiment and findings of a privacy-preserved-personalised e-shopping environment
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ISBN-13:
9783639194524
Einband:
Paperback
Seiten:
252
Autor:
Dora Carmen Galvez-Cruz
Gewicht:
394 g
Format:
225x154x17 mm
Sprache:
Englisch
Beschreibung:

Privacy, an everyday topic with weekly media coverage of loss of personal records, faces its bigger risk during the uncontrolled, involuntary or inadvertent disclosure and collection of personal and sensitive information. Preserving one's privacy while e-shopping, especially when personalisation is involved, is a big challenge. Current initiatives only o®er customers opt-out options. This research proposes a `privacy-preserved' shopping environment (PPSE) which empowers customers to disclose information safely by facilitating a personalised e- shopping experience that protects their privacy. Evaluation delivered positive results which suggest that such a product would indeed have a market in a world where customers are increasingly concerned about their privacy.