Emerging Trends in Business

An Interdisciplinary Approach
 Taschenbuch
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ISBN-13:
9783631744697
Einband:
Taschenbuch
Erscheinungsdatum:
22.03.2018
Seiten:
174
Autor:
Mehmet Baykal
Gewicht:
238 g
Format:
211x151x13 mm
Sprache:
Englisch
Beschreibung:
This book presents a collection of interdisciplinary chapters covering the most informative issues in various fields of both theoretical and applied business. The contributors focus on up-to-date developments in business areas such as innovation, entrepreneurship, banking and digital marketing.
Innovation and entrepreneurship - Corporate social responsibility reporting - Non-performing loans in banking and ratios - Cause-related marketing - Entrepreneurship, economic growth and development - Mobbing: the dark side of business - Digital marketing - Organizational behaviour
This book presents a collection of interdisciplinary chapters covering the most informative issues in various fields of both theoretical and applied business. The contributors focus on up-to-date developments in business areas such as innovation, entrepreneurship, banking and digital marketing.

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