Branding Cities as a Cultural Destination

Research on Destination Brand Equity of Istanbul
 Paperback
Sofort lieferbar | Lieferzeit:3-5 Tage I

55,90 €*

Alle Preise inkl. MwSt. | zzgl. Versand
ISBN-13:
9783330076174
Einband:
Paperback
Seiten:
136
Autor:
Eyüp Ardahanlioglu
Gewicht:
219 g
Format:
220x150x8 mm
Sprache:
Englisch
Beschreibung:

Generally, when referring to destination brand equity, four dimensions are taken into consideration: awareness,associations, perceived quality and loyalty. This book includes a fifth dimension: cultural brand assets. The suggested model, centered on cultural destination brand equity, was tested from the view of international tourists staying in hostels in Istanbul. This research examines the relationship between enduring travel involvement and dimensions of customer based brand equity for tourism destination. Moreover, relationship between future behaviors and consumer satisfaction were examined. This book aims to be a reference about destination branding topic for researchers.

Kunden Rezensionen

Zu diesem Artikel ist noch keine Rezension vorhanden.
Helfen sie anderen Besuchern und verfassen Sie selbst eine Rezension.