This book looks at causative reasons behind creative acts and stylistic expressions. It explores how creativity is initiated by design cognition and explains relationships between style and creativity. The book establishes a new cognitive theory of style and creativity in design and provides designers with insights into their own cognitive processes and styles of thinking, supporting a better understanding of the qualities present in their own design.
1 Introduction.- Part I Conceptual Framework.- 2 Introduction of Design Cognition.- Part II Style.- 3 Development of Studies in Style.- 4 Style as Identities in Design Products.- 5 Style Approached from the Design Process.- 6 Creation of Style in the Design Process.- Part III Creativity.- 7 Development of Studies in Creativity.Part IV Style and Creativity.- 8 Creative Processes and Style.9 Cognitive Theory of Style and Creativity.- Name Index.- Subject Index.