AHA-BUCH

The Reality Test
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The Reality Test

Still relying on strategy?
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Sofort lieferbar | Lieferzeit:3-5 Tage I

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ISBN-13:
9781847659187
Einband:
,
Seiten:
0
Autor:
Robert Rowland Smith
Serie:
Profile Books
eBook Typ:
Adobe Digital Editions
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:

How is it that the most carefully-laid business strategies can go horribly wrong when put into practice? Robert Rowland Smith's answer, based on years of experience in high-level consultancy, is that 'reality eats strategy for breakfast': strategy, based on projections and assuming business is a rational pursuit, can't deal with the messy reality of life.