AHA-BUCH

The Audience Commodity in a Digital Age

Revisiting a Critical Theory of Commercial Media
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ISBN-13:
9781433123597
Einband:
Taschenbuch
Erscheinungsdatum:
28.02.2014
Seiten:
328
Autor:
Lee McGuigan
Gewicht:
495 g
Format:
223x149x22 mm
Serie:
94, Digital Formations
Sprache:
Englisch
Beschreibung:

This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection.