Designing Personalized User Experiences in eCommerce

This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.

and Overview.- and Overview.- Theoretical, Conceptual, and Architectural Frameworks of Personalization.- Personalizing Interaction.- Towards Psychological Customization of Information for Individuals and Social Groups.- Personalisation and Trust: A Reciprocal Relationship?.- I Didn't buy It for Myself.- An Information Architecture Perspective on Personalization.- E-Commerce Personalization and Real-Time Site Monitoring.- Research on The Design and Evaluation of Personalized User Experiences in Different Domains.- Personalized Electronic Banking Services.- Personalized Ubiquitous Commerce: An Application Perspective.- Self-Service, Personalization and Electronic Governmen.- Creating an E-Commerce Environment Where Consumers Are Willing to Share Personal Information.- Buyer Behavior in Personalized Shopping Environments.- Approaches To Personalization Through Recommender Systems.- Supporting Travel Decision Making Through Personalized Recommendation.- Improving Collaborative Recommender Systems by Means of User Profiles.- Personalized Presentation of Policies and Processes.- Recommending as Personalized Teaching.- Lessons Learned and Future Research Questions.- Impacts of User Privacy Preferences on Personalized Systems.- Challenges for User-Centric Personalization Research.