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Integrated Brand Marketing and Measuring Returns
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Integrated Brand Marketing and Measuring Returns

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ISBN-13:
9781349367054
Einband:
Book
Erscheinungsdatum:
27.08.2016
Seiten:
181
Autor:
P.hilip Kitchen
Gewicht:
275 g
Format:
222x144x15 mm
Sprache:
Englisch
Beschreibung:

99
Integrated Brand Marketing and Measuring Returns - an Introduction; P.J.Kitchen Brand Valuation and IMC; J.Seddon Marketing Communication Measurement in a Transformational Marketplace; D.E.Schultz Marketing Mix Modelling and Return on Investment; P.Cain The Secret of Successful Integrated Communication: Integrated Teams and ROI; K.Walsh Measuring Media Audiences and Using Media Research; M.Balnaves
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.