AHA-BUCH

Ribbon Culture
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Ribbon Culture

Charity, Compassion and Public Awareness
 Book
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ISBN-13:
9781349361601
Einband:
Book
Erscheinungsdatum:
05.06.2016
Seiten:
190
Autor:
S. Moore
Gewicht:
270 g
Format:
216x141x15 mm
Sprache:
Englisch
Beschreibung:

99
Introduction Ribbon-Wearing: Towards a Theoretical Framework Flags and Poppies: Charity Tokens of the Early Twentieth Century Ribbon Histories Symbolic Uses of the Ribbon 'Showing Awareness' and the 1960s Counter-Culture: Breaking Rules and Finding the Self Worry as a Manifestation of Awareness: The Implications of 'Thinking Pink' The Commercialisation of Charity and the Commodification of Compassion Conclusion
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.