AHA-BUCH

Competitive Identity
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Competitive Identity

The New Brand Management for Nations, Cities and Regions
 Book
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ISBN-13:
9781349352432
Einband:
Book
Erscheinungsdatum:
27.08.2016
Seiten:
134
Autor:
Simon Anholt
Gewicht:
251 g
Format:
233x156x13 mm
Sprache:
Englisch
Beschreibung:

99
What is Competitive Identity? The Theory of Competitive Identity Understanding National Image Planning for Competitive Identity Implementing Competitive Identity Competitive Identity and Development
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.