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Unveiling Fashion
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Unveiling Fashion

Business, Culture, and Identity in the Most Glamorous Industry
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ISBN-13:
9781349347452
Einband:
Book
Erscheinungsdatum:
05.06.2016
Seiten:
208
Autor:
F. Godart
Gewicht:
363 g
Format:
233x156x15 mm
Serie:
INSEAD Business Press
Sprache:
Englisch
Beschreibung:

99
Introduction Affirmation: Fashion as a Bridge between Individuals and Society Convergence: The Centralization of Trends Autonomy: The Emergence of Styles and their Dynamics Personalization: Fashion as Craft and Profession Symbolization: The Power of Brands Imperialization: The Empire(s) of Fashion
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.