Contemporary politics goes on at a mythic level. This is the provocative argument put forward in this unique book. The first part focuses on leadership and vision, while the second part deals with `the one and many' theme in politics.
Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.
List of Illustrations. Notes on Contributors. Acknowledgements. Introduction: The Vision Thing. Part I: Leadership and Vision in Myth and Politics. Part II: The One and the Many in Myth and Politics. Index.