Attitudes: Definitions and Theories. Origins of Attitudes. Measuring Attitudes. Attitudes and Behaviour. Changing Attitudes. Contemporary Theories of Persuasion.
Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.