AHA-BUCH

Advertising and Consumer Society
-16 %

Advertising and Consumer Society

A Critical Introduction
 Kartoniert
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ISBN-13:
9781137471741
Einband:
Kartoniert
Seiten:
226
Autor:
Nicholas Holm
Gewicht:
377 g
Format:
1.3 x 23.3 x 15.5
Sprache:
Englisch
Beschreibung:

An engaging and accessible introduction to the critical study of advertising, which provides students with the key concepts, methods and debates they need to analyse and understand advertising.
1. Introduction: Why Study Advertising?.- 2. The History of Advertising: Contexts, Transformations and Continuity.- 3. Analysing Advertisements: Form, Semiotics and Ideology.- 4. Adverting, Capitalism and Ideology.- 5. Advertising Commodities and Commodity Fetishism.- 6. Audiences for Sale: Quantification, Segmentation and Personalisation.- 7. Advertising Agencies: Organisation, Agency and Internal Conflict.- 8. Advertising as Art: From Creativity to Critique.- 9. Empowering Consumers: Engagement, Interpretation and Resistance.- 10. The Politics of Advertising: Capitalism, Resistance and Liberalism.
Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.