Delicious Words: The Power of the Spoken Word and Sales Psychology" depicts how the spoken word can shape your life and create your reality just like thoughts become things, words also create and shape your reality. Words are not just communication. They have power. They have the power to influence people, your personal and business relationships, and ultimately your future and your happiness. How you use your words and your articulation of them says more about you than your family connections, your appearance, or even your education. They are as personal and attached to you as your fingerprint. Words are the armor that will protect you and protect you to the world in any field of endeavor in a positive or negative light, depending on how they are used. Just like your beliefs become your thoughts, your thoughts become your words and words become your actions.