Web Survey Methodology

Covering core topics from preparation to questionnaire design, recruitment testing to analysis and survey software, this book covers the past 15 years of research and provides readers with practical direction on techniques for collecting valid and reliable data.

Covering core topics from preparation to questionnaire design, recruitment testing to analysis and survey software, this book covers the past 15 years of research and provides readers with practical direction on techniques for collecting valid and reliable data.

Chapter 1: Survey research and web surveys Definition and typology Web survey process Evolution of web surveys, applications and related practicesChapter 2: Pre-fielding Mode elaboration Sampling Questionnaire preparation Technical preparations Nonresponse strategy General managementChapter 3: Fielding Recruiting Measurement Processing and monitoringChapter 4: Post-fielding Data preparation Preliminary results Data exporting and documentationChapter 5: Selected topics in web survey implementation Smartphones, tablets and other devices Online panels Web survey softwareChapter 6: Broader context of web surveys Broader methodological context Web surveys within the project management framework The web survey profession Web survey bibliographyChapter 7: Future of web surveys General technological developments Web survey software Methodology Broader business and societal issuesChapter 8: Conclusions