Globalization, Development and the Mass Media
Paperback
Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
ISBN-13:
9780761961628
Veröffentl:
2007
Einband:
Paperback
Erscheinungsdatum:
20.11.2007
Seiten:
266
Autor:
Colin Sparks
Gewicht:
465 g
Format:
244x170x15 mm
Sprache:
Englisch
Beschreibung:
Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization.
It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
Provides a comprehensive account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines the ways in which the media can be used to effect change and development. It focuses on the theory of media imperialism.
Introduction
Communicating Modernity
The Passing of Modernity
Varieties of Participation
Cultural and Media Imperialism
The Failure of the Imperialism Paradigm
Globalization and the Media
The Limits of Globalization
Towards a New Paradigm
Communicating Modernity
The Passing of Modernity
Varieties of Participation
Cultural and Media Imperialism
The Failure of the Imperialism Paradigm
Globalization and the Media
The Limits of Globalization
Towards a New Paradigm
This book gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It looks at the ways in which the media can be used to effect change and development, and traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. It explores the theory of media imperialism, the criticisms that it provoked, and its replacement as the dominant theory of international communication by globalization.