The Snowball was a BookScan Hardback Non-fiction bestseller in hardback and the paperback will be launched with a major consumer campaign focussed on key centres of business. Aimed at fans of books by business giants such as Alan Greenspan and Richard Branson as well as fans of What They Don't Teach You At Harvard Business School and The One-Minute Manager. Warren Buffett is regularly profiled and quoted in the business and national press, especially during the recent global economic crisis
Recounting the life and times of one of the most respected men in the world, 'The Snowball' is the most fascinating financial success story of our time. Warren Buffett, the legendary Omaha investor has never written a memoir, but finally has given Alice Schroeder unprecedented access to him and all those closest to his work, opinions, struggles, triumphs, follies and wisdom. The result is this personally revealing and complete biography of 'The Oracle of Omaha', indispensable reading for those who wish to know the man behind the outstanding achievements.