The Fair Trade Revolution

From Sainsbury's to Cadbury's, the Fair Trade campaign made sustainability a cornerstone for food conglomerates. Built around the experiences and perspectives the key individuals who kick-started the social movement, this book examines the challenges ahead now that Fair Trade has 'gone mainstream'.Fair Trade has come a long way in the last 20 years, celebrating one of the most successful social movements; the authors set their sights on their next goals. Emphasising the importance of ensuring that farmers and other producers remain the main beneficiaries; examining the tensions between large and small operators; the impact of a recession; changing environmental policy; and the danger of large operators embracing Fair Trade as a marketing exercise, rather than a practice: some of the leading lights of the Fair Trade movement assess Fair Trade's future.With chapters from Executive Director of the Fairtrade Foundation Harriet Lamb, and the founder of the first Fair Trade Town, Bruce Crowther, this book will inspire activists and consumers to keep making fair choices.

A lively survey of Fair Trade and the challenges facing it, written by some of the leading lights in the Fair Trade movement.

Foreword Contributors Introduction 1 A Brilliant Idea by John Bowes PART 1 - PRODUCERS 2 The Impact of Fairtrade by Harriet Lamb 3 Rachel's Blog by Rachel Archer 4 The Road to Freedom by Pedro Haslam and Nicholas Hoskyns 5 Heroes and Demons by Jeroen Kroezen PART II - CONSUMERS 6 Campaigning for Justice by Joe Human and Bruce Crowther 7 A Glass and a Half Full by David Croft and Alex Cole 8 Honesty Openness and Social Responsibility by John Bowes 9 Banana Breakthrough by Matt North PART III - FUTURE CHALLENGES 10 The Greatest Challenge by Jonathan Rosenthal 11 Tricky Waters by Tomy Mathew 12 Scale without Compromise by Harriet Lamb 13 Raising the Bar or Redirecting the Flood by Robin Murray 14 When the Rain Stops by John Bowes Notes on Contributors Index