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Brazilian Telenovelas and the Myth of Racial Democracy

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Samantha Nogueira Joyce
Critical Studies in Television Lexington Books
eBook Typ:
Adobe Digital Editions
eBook Format:
2 - DRM Adobe

Chapter I - Episode 1: And Let There be WhiteChapter II - Black Flows: Duas Caras / The Legacy of Whitening and Racial Democracy
Chapter III - "My Little Whitey" / "My Big, Delicious Negro:" Telenovelas, Duas Caras, and the Representation of Race
Chapter IV - Deu no Blogão! ("It was in the Big Blog!"): Writing a Telenovela, a Blog, and a Metadiscourse
Chapter V - Duas Caras as a New Approach to Social Merchandising
Chapter VI - Conclusions
About the Author
Brazilian Telenovelas and the Myth of Racial Democracy, by Samantha Nogueira Joyce, examines what happens when a telenovela directly addresses matters of race and racism in contemporary Brazil. This investigation provides a traditional textual analysis of Duas Caras (2007-2008), a watershed telenovela for two main reasons: It was the first of its kind to present audiences with an Afro-Brazilian as the main hero, openly addressing race matters through plot and dialogue. Additionally, for the first time in the history of Brazilian television, the author of Duas Caras kept a web blog where he discussed the public's reactions to the storylines, media discussions pertaining to the characters and plot, and directly engaged with fans and critics of the program.Joyce combines her investigation of Duas Caras with a study of related media in order to demonstrate how the program introduced novel ideas about race and also offered a forum where varying perspectives on race, class, and racial relations in Brazil could be discussed. Brazilian Telenovelas is not a reception study in the traditional sense, it is not a story of entertainment-education in the strict sense, and it is not solely a textual analysis. Instead, Joyce's text is a study of the social milieu that the telenovela (and especially Duas Caras) navigates, one that is a component of a contemporary progressive social movement in Brazil, and one that views the text as being located in social interactions. As such, this book reveals how telenovelas contribute to social change in a way that has not been fully explored in previous scholarship.

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