Adkins Covert, T: Manipulating Images
Beschreibung:
Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.
Chapter 1: The Changing Relationship between Advertising and the United States GovernmentChapter 2:Portrayals of Women in American Mass MediaChapter 3:Government Policy, the War Advertising Council, and the Mobilization of WomenChapter 4:Constructing the War in Women's Magazine AdvertisingChapter 5: Constructing Wartime Womanhood in Women's Magazine AdvertisingChapter 6: Constructing Postwar America in Women's Magazine AdvertisingChapter 7: Recontextualizing "Rosie"