Rock Brands

Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, explores how different genres of popular music are branded and marketed today. The authors provide research explaining how established mainstream artists and bands, from Christian heavy metal bands to Kanye West to Marilyn Manson, are continuing to market themselves in an ever-changing technological world, and how such bands can use integrated marketing communication to effectively "brand" themselves to prevent technology and delivery changes from stifling their success. Rock Brands further addresses the use of religious and political words and images to gain an audience, as well as the latest technological influences of gaming, reality television, and social networking websites.

Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, explores how different genres of popular music are branded and marketed today. The authors provide research explaining how established mainstream artists and bands, from Christian h...

Chapter 1 Introduction Part 2 Part I: Leaving a Lasting Impression-Why Branding Works Chapter 3 Chapter One: KISS Your Money Goodbye: Why fans can't get enough of the biggest rock brand in history Chapter 4 Chapter Two: Highway to Heavenly Profits: The marriage of AC/DC and Wal-Mart Chapter 5 Chapter Three: The family Osbourne: A narrative of domesticity tames and enriches the godfather of heavy metal Chapter 6 Chapter Four: "Moving her hips, like, yeah": Can Miley Survive the Hannah Brand? Chapter 7 Chapter Five: Birds of a Feather? Positioning Phish in Relation to the Grateful Dead in Rolling Stone Album Reviews Chapter 8 Chapter Six: Fandom of the Internet: Musician Communication with Fans Part 9 Part II: Image is Everything-How Religion and Politics Play in Pop Music Culture Chapter 10 Chapter Seven: Manson's R + J: Shakespeare, Marilyn Manson, and the Fine Art of Scapegoating Chapter 11 Chapter Eight: Leading People to Rock: Evangelism in the Music of Bon Jovi Chapter 12 Chapter Nine: It's Still Rock and Roll to Me: Christian Heavy Metal and the Problem of Authenticity Chapter 13 Chapter Ten: Sight and Sound: How a Louis Vuitton Advertisement Defines Rock and Roll Chapter 14 Chapter Eleven: Kanye West: A Critical Analysis of a Cultural Icon's Rhetoric and Celebrity Chapter 15 Chapter Twelve: Country Crooners and FOX News Part 16 Part III: Outlasting Your 15 Minutes-Making the Medium Work for You in Life and Death Chapter 17 Chapter Thirteen: "If You Catch Me At The Border I Got Visas In My Name": Borders, Boundaries, and the Production of M.I.A. Chapter 18 Chapter Fourteen: Your 'American Idol': The Intersection Between Reality Television, Ideology and the Music Industry in Popular Culture Chapter 19 Chapter Fifteen: Gaming the Guitar: Aerosmith, Metallica, The Beatles, and the Music Video Game Revolution Chapter 20 Chapter Sixteen: How Much Does It Cost If It's Free? The Selling (Out) of Elvis Presley Chapter 21 Chapter Seventeen: Death in Digital: Michael Jackson, 21st Century Celebrity Death, and the Hero's Journey Chapter 22 Acknowledgements Chapter 23 About the Contributors Chapter 24 About the Editor Chapter 25 Index