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How to Manage Your Global Reputation
A Guide to the Dynamics of International Public Relations
Lieferzeit: Sofort lieferbar I
53,49 €*
ISBN-13:
9780230512191
Veröffentl:
2002
Seiten:
228
Autor:
M. Morley
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.
The Global Village: It's Here Corporate Reputation Corporate Reputation Management The Global Voice Think Global, Act Local The Barriers The Specialization of International Public Relations Issues Identification and Management Crisis and Catastrophe Communications Public Affairs Sponsorship? Philanthropy? or Promotion? The Infrastructure of Your Organization The Public Relations Agency Research