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Retail Internationalization in China
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Retail Internationalization in China

Expansion of Foreign Retailers
 eBook
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ISBN-13:
9780230313729
Einband:
eBook
Seiten:
208
Autor:
L. Qixun Siebers
eBook Typ:
PDF
eBook Format:
PDF
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:

Introduction Background to the Research Theoretical Frameworks and Propositions Methodology Data Analysis Cross-case Analysis and Results Introduction Discussions and Implications
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.