Business Economics
Lieferzeit: Nicht lieferbar I
Gewicht:
1088 g
Format:
247 x 192 x 25 mm
Beschreibung:
Featuring top business practitioners at organizations such as KPMG, Deloitte, Simon-Kucher & Partners, and a major UK Financial Services Organization, this engaging and stimulating introduction to business economics shows students first-hand how and why understanding economics is valuable to their studies and future business careers.
Featuring top business practitioners at organizations such as KPMG, Deloitte, Simon-Kucher & Partners, and a major UK Financial Services Organization, this engaging and stimulating introduction to business economics shows students first-hand how and why understanding economics is valuable to their studies and future business careers.
1 Introduction; 2 Thinking like an economist; 3 The fundamental economic problems; 4 Demand; 5 Costs and revenues; 6 Supply; 7 Markets; 8 Market analysis: shares, currency, and labour markets; 9 Perfect competition, monopoly and price discrimination; 10 Imperfect competition and alternative theories of the firm of the firm; 11 Market failures and imperfections; 12 Macroeconomics; 13 Government macroeconomic policy; 14 Macroeconomic issues: unemployment and inflation; 15 Macroeconomic issues: Growth and balance of payments; 16 International business and trade