AHA-BUCH

Business Economics
-34 %

Business Economics

 Taschenbuch
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ISBN-13:
9780199657995
Einband:
Taschenbuch
Erscheinungsdatum:
01.07.2013
Seiten:
492
Autor:
Andrew Gillespie
Gewicht:
1082 g
Format:
246x189x27 mm
Sprache:
Englisch
Beschreibung:

Featuring top business practitioners at organizations such as KPMG, Deloitte, Simon-Kucher & Partners, and a major UK Financial Services Organization, this engaging and stimulating introduction to business economics shows students first-hand how and why understanding economics is valuable to their studies and future business careers.
1 Introduction; 2 Thinking like an economist; 3 The fundamental economic problems; 4 Demand; 5 Costs and revenues; 6 Supply; 7 Markets; 8 Market analysis: shares, currency, and labour markets; 9 Perfect competition, monopoly and price discrimination; 10 Imperfect competition and alternative theories of the firm of the firm; 11 Market failures and imperfections; 12 Macroeconomics; 13 Government macroeconomic policy; 14 Macroeconomic issues: unemployment and inflation; 15 Macroeconomic issues: Growth and balance of payments; 16 International business and trade
Featuring top business practitioners at organizations such as KPMG, Deloitte, Simon-Kucher & Partners, and a major UK Financial Services Organization, this engaging and stimulating introduction to business economics shows students first-hand how and why understanding economics is valuable to their studies and future business careers.