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International Retailing
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International Retailing

 Taschenbuch
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ISBN-13:
9780199212828
Einband:
Taschenbuch
Erscheinungsdatum:
01.12.2008
Seiten:
350
Autor:
Nicholas Alexander
Gewicht:
782 g
Format:
247x184x24 mm
Sprache:
Englisch
Beschreibung:

International Retailing provides a comprehensive understanding of developments in international retailing, and the management/marketing issues and implications of those developments.
PART ONE: THE INTERNATIONALISATION PROCESS ; 1. The Internationalisation Process ; 2. Internationalisation Theory ; 3. Retail Internationalisation Theory ; 4. International Retailers ; 5. Expansion Patterns ; PART TWO: MARKETS ; 6. Regulation and Economy ; 7. Society and Culture ; 8. Retail Structure ; PART THREE: OPERATIONALISATION ; 9. Reasons for Internationalisation ; 10. Market Selection ; 11. Market Entry Methods ; 12. Supply Chain Management ; 13. Marketing and Brand Management ; 14. International Retail Divestment ; PART FOUR: CONCLUSION ; 15. Conclusion and Future Trends
International Retailing provides a comprehensive understanding of developments in international retailing, and the management/marketing issues and implications of those developments.