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Innovation: A Very Short Introduction
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Innovation: A Very Short Introduction

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ISBN-13:
9780198825043
Einband:
Taschenbuch
Erscheinungsdatum:
23.08.2018
Seiten:
152
Autor:
Mark Dodgson
Gewicht:
105 g
Format:
174x111x12 mm
Serie:
Very Short Introductions
Sprache:
Englisch
Beschreibung:

What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.
Preface; 1 Josiah Wedgwood: the world's greatest innovator; 2 Joseph Schumpeter's gales of creative destruction; 3 London's wobbly bridge: learning from failure; 4 Stephanie Kwolek's new polymer: from labs to riches; 5 Thomas Edison's organizational genius; 6 Innovating the future; References; Further reading; Index
What is innovation? How is innovation used in business? How can we use it to succeed?

Innovation, the ways ideas are made valuable, plays an essential role in economic and social development, and is an increasingly topical issue. Over the last 150 years our world has hit an accelerated rate of transformation. From aeroplanes to television and penicillin, and from radios to frozen food and digital money, the fruits of innovation surround us.

This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Considering innovation today, and discussing future disruptive technologies such as AI, which have important implications for work and employment, Mark Dodgson and David Gann consider the extent to which our understanding of innovation has developed over the past century and
how it might be used to interpret the global economy.

ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.