TQM Practices in Service Organizations

Empirical Evidence from a Developing Country
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ISBN-13:
9783659243615
Veröffentl:
2012
Einband:
Paperback
Erscheinungsdatum:
14.09.2012
Seiten:
104
Autor:
Nusrah Samat
Gewicht:
173 g
Format:
220x150x7 mm
Sprache:
Englisch
Beschreibung:
TQM is always said to provide a lot of benefits to the organization. One of them is better service quality, which is crucial for service organization in satisfying customers' needs and wants. Also, it is said to influence the market orientation, which is important to enhance effective market and organizational performance. Furthermore, it was already established that the concept and principles underlying market orientation could improve organizational performance.

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