Low-Income Consumers as a Source of Innovation
Insights from Idea Competitions in Brazilian Low-Income Communities
Paperback
Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
ISBN-13:
9783658089290
Veröffentl:
2015
Einband:
Paperback
Erscheinungsdatum:
10.03.2015
Seiten:
388
Autor:
Aline Krämer
Gewicht:
501 g
Format:
210x148x21 mm
Sprache:
Englisch
Beschreibung:
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Includes supplementary material: sn.pub/extras
Open innovation.- Consumer integration into innovation.- Bas of the pyramid (BoP).- Inclusive Business.- Low-income markets in developing and emerging countries.