Dr. Markus Kick received his degree at the Institute for Market-based Management under supervision of Prof. Dr. Manfred Schwaiger at LMU Munich.
¿The Effect of Corporate Reputation on Health Insurance Choices in a Public-Policy-Shaped Environment of Premium Equality.- The Effects of Additional Contributions on Statutory Health Insurance Choices in Germany.- Social Media Effects along the Value Chain - A Narrative Review.- Corporate Brand Posts on Facebook - The Role of Interactivity, Vividness, and Involvement.