Impact of CRM on Organizational Performance - Case Study of MTN Nigeri
The Link between Customer Relationship Management and Organizational Performance
Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
ISBN-13:
9783639318227
Seiten:
112
Autor:
Nnorom Goodluck
Format:
22.00x15.00x0.60 cm
Sprache:
Englisch
Beschreibung:
Customer Relationship Management concerns the relationship between the organization and its customers and asserted customers are thelifeblood of any organization be it a global corporation with thousands of employees and amultibillion turnover, or a sole trader with a handful of regular customers. Customer RelationshipManagement is the same in principle for these two examples -it is the scope of CRM which can vary drastically. The organization and the customers both have sets ofconditions to consider when building the relationship, such as wants and needs of bothparties; organizations need to make a profit to survive and grow customers want good service, aquality product and an acceptable price.