Mediatization of Public Services
How Organizations Adapt to News Media
Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
ISBN-13:
9783631637302
Veröffentl:
2012
Seiten:
178
Autor:
Thomas Schillemans
Gewicht:
240 g
Format:
210x148x9 mm
Sprache:
Englisch
Beschreibung:
Public services are increasingly delivered by organizations operating at arms' length of governments. These organizations occupy one third of the total news and spend huge sums of money on media management. This book provides the first comprehensive analysis of how public services are affected by their media environment. It describes how public service providers have become mediatized: have adapted their structures and processes to media pressure. The adaptation is profound; some managers use 25% of their time on media and others state that «from day one, how to get it through the media is on your mind». This normative issue of media influence is approached on the basis of extensive international research. At display is a collection of inside stories from the daily encounters between media and public service providers.
Exklusives Verkaufsrecht für: Gesamte Welt.
Contents: News Media - Mediatization - Public Services - Media Influence - Governance - Media Pressure - Media Logic - Organizational Adaptation - Public Organizations - Third Sector Organizations - Non-Profit Sector.
Public services are increasingly delivered by organizations operating at arms' length of governments. This book provides the first comprehensive analysis of how public services are affected by their media environment. It describes how public service providers have become mediatized: have adapted their structures and processes to media pressure.