Branding Cities as a Cultural Destination
Research on Destination Brand Equity of Istanbul
Paperback
Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
ISBN-13:
9783330076174
Veröffentl:
2017
Einband:
Paperback
Erscheinungsdatum:
20.05.2017
Seiten:
136
Autor:
Eyüp Ardahanl¿o¿lu
Gewicht:
221 g
Format:
220x150x9 mm
Sprache:
Englisch
Beschreibung:
Generally, when referring to destination brand equity, four dimensions are taken into consideration: awareness,associations, perceived quality and loyalty. This book includes a fifth dimension: cultural brand assets. The suggested model, centered on cultural destination brand equity, was tested from the view of international tourists staying in hostels in Istanbul. This research examines the relationship between enduring travel involvement and dimensions of customer based brand equity for tourism destination. Moreover, relationship between future behaviors and consumer satisfaction were examined. This book aims to be a reference about destination branding topic for researchers.