Wine Marketing and Sales, Third Edition

The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to their customers in 45 US states. Seventy percent of Americans are online. Advanced packaging tech can reveal chemical spoilage, verify provenance, and can even talk (virtually).This new, third edition of the bestselling wine marketing book in the English language explores these and many more new and surprising features of the modern wine marketing landscape.Social Media Marketing & EcommerceDigital Marketing & Wine Delivery ApplicationsNew Trends in Packaging, e.g. Augmented Reality LabelingSales and Marketing MetricsComplete Regulatory ComplianceGoing Mobile with Website StrategiesSupply Chain ManagementThe Promise of Direct-to-Consumer SalesThe New Demographics of Wine Consumption & Wine TourismWine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. This book puts new and powerful tools into the hands of veteran brand managers and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.