With the political and social changes taking place in Eastern Europe combined with the changes in Western European markets and Japanese global marketing strategies, American corporations now can utilize information technology as the ultimate weapon in reshaping/expanding their global marketing strategies. Today, global information technology is not just a set of tools for computing, but rather is viewed as a strategic tool to bring organizations growth and prosperity. The Global Issues of Information Technology Management is the right source for discovering untapped potential of your information technology. It is a global tool for the growth and prosperity of your organization.
Defines the scope of global information technology management, including a reassessment of how multinational businesses use information systems to compete globally. It discusses the role of information technology in developing countries, the global market and global strategies.
Key Information Technology Issues in a Global Society - A Comparison Between USA, Europe and Developing Countries; Information Technology for Resources Inventory and Monitoring in Developing Countries; Technological Culture Shock in a Developing Country; Technical, Economical and Cultural Problems of Information Technology; Information Systems Management in Developing Countries; Information Systems in Eastern Europe; Telecommunications in Eastern Europe; Assessing the Impact of Western Europe Unification in 1992; The Impact of Globalization on IS Management; Global Information Technology as a Strategic Weapon for Multinational Corporations; The CIO as an Entrepreneur. (Part Contents)