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Globalization, Development and the Mass Media
82,49 €*
ISBN-13:
9781849205375
Veröffentl:
2007
Einband:
WEB PDF
Seiten:
264
Autor:
Colin Sparks
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization.
Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread modernity by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
IntroductionCommunicating ModernityThe Passing of ModernityVarieties of ParticipationCultural and Media ImperialismThe Failure of the Imperialism ParadigmGlobalization and the MediaThe Limits of GlobalizationTowards a New Paradigm