Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews to analysing data and presenting the findings. It also includes discussions on cross-cultural and virtual focus group.
A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.
Focus Group Methodology: Introduction and History Focus Group Methodology: Theories and EthicsFocus Group Methodology and Principles Focus Group Methodology and Practical ConsiderationsConducting Focus Groups and Practicalities The Use of Focus Group Methodology in the Health and Social Sciences Focus Group Methodology and Sensitive Topics and Vulnerable GroupsFocus Group Methodology in Cross-Cultural ResearchVirtual Focus GroupsManaging and Making Sense of Focus Group DataIn Conclusion