The Fair Trade Revolution

From Sainsbury's to Cadbury's, the Fair Trade campaign made sustainability a cornerstone for food conglomerates. Built around the experiences and perspectives the key individuals who kick-started the social movement, this book examines the challenges ahead now that Fair Trade has 'gone mainstream'.Fair Trade has come a long way in the last 20 years, celebrating one of the most successful social movements; the authors set their sights on their next goals. Emphasising the importance of ensuring that farmers and other producers remain the main beneficiaries; examining the tensions between large and small operators; the impact of a recession; changing environmental policy; and the danger of large operators embracing Fair Trade as a marketing exercise, rather than a practice: some of the leading lights of the Fair Trade movement assess Fair Trade's future.With chapters from Executive Director of the Fairtrade Foundation Harriet Lamb, and the founder of the first Fair Trade Town, Bruce Crowther, this book will inspire activists and consumers to keep making fair choices.

A lively survey of Fair Trade and the challenges facing it, written by some of the leading lights in the Fair Trade movement.

ForewordContributorsIntroduction1. A Brilliant Idea - John BowesPart I: Producers2. The Impact of Fairtrade - Harriet Lamb3. Rachel's Blog - Rachel Archer4. The Road to Freedom - Pedro Haslam and Nicholas Hoskyns5. Heroes and Demons - Jeroen KroezenPart II: Consumers6. Campaigning for Justice - Joe Human and Bruce Crowther7. A Glass and a Half Full - David Croft and Alex Cole8. Honesty, Openness and Social Responsibility - John Bowes9. Banana Breakthrough - Matt NorthPart III: Future Challenges10. The Greatest Challenge - Jonathan Rosenthal11. Tricky Waters - Tomy Mathew12. Scale without Compromise - Harriet Lamb13. Raising the Bar or Redirecting the Flood - Robin Murray14. When the Rain Stops - John BowesNotes on ContributorsIndex