Rowdy Entrepreneurs and Insecure Dinosaurs: Popular Strategies for Inn
Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Gewicht:
159 g
Format:
216x142x13 mm
Beschreibung:
Mingling popular-culture theory with innovation theory and entrepreneurship in a lively style with textual and visual puns.
Deals with invention and innovation in the context of postmodern society and information economy. This title applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. It combines popular culture theory with innovation theory and entrepreneurship.