Untapped: Creating Value in Underserved Markets
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Gewicht:
562 g
Format:
238x171x26 mm
Beschreibung:
Underserved markets communities made up of low- to moderate-income consumers represent a multi-trillion dollar opportunity that has been largely ignored by most companies. With tremendous production and distribution potential, and growing workforce and supplier bases, these base of the pyramid markets are host to some of the fastest growing business opportunities around. They fill corporations most pressing needs: increased sales, qualified workforces, reduced costs, and increased quality. Based on rigorous research on the success strategies employed by pioneering corporations, Untapped offers practical, tested tools for engaging consumers, workers, and suppliers to address the needs of both the corporation and the community.
CONTENTS
Preface and Acknowledgements
Introduction: Finding the Opportunities
Chapter I. Tapping New Markets
Chapter 2. Recruiting and Retaining a Qualified Workforce
Chapter 3. Increasing Value in the Supply Chain
Chapter 4. Accelerating Product and Process Innovation
Chapter 5. Building Partnerships That Work
Chapter 6. Creating Value for Business and Community
References
Index
Preface and Acknowledgements
Introduction: Finding the Opportunities
Chapter I. Tapping New Markets
Chapter 2. Recruiting and Retaining a Qualified Workforce
Chapter 3. Increasing Value in the Supply Chain
Chapter 4. Accelerating Product and Process Innovation
Chapter 5. Building Partnerships That Work
Chapter 6. Creating Value for Business and Community
References
Index