Consumer Behavior II

This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual, to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.

Contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior.

VOLUME FOUR: ADVERTISING AND CONSUMPTIONPost-Experience Advertising effects on Consumer Memory - Kathryn A Braun-La Tour
Memory Factors in Advertising - Kevin L Keller
The Effect of Advertising Retrieval Cues on Brand Evaluations
Information Processing from Advertisements - Deborah J MacInnis and Bernard J Jaworski
Toward an Integrative Framework
Enhancing and Measuring Consumers' Motivation, Opportunity and Ability to Process Brand Information from Ads - Deborah J MacInnis, Christine Moorman and Bernard J Jaworski
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pre-Testing Context - Scott B MacKenzie and Richard J Lutz
Visual Rhetoric in Advertising - Edward F McQuarrie and David Glen Mick
Text-Interpretive, Experimental and Reader-Response Analyses
The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice - Carl F Mela, Sunil Gupta and D Lehmann
Consumers' Processing of Persuasive Advertisement - Joan Meyers-Levy and Prashant Malayiva
An Integrative Framework of Persuasion Theories
The Influence of LEvel of Processing on Advertising Repetition Effects - Christine Nordhielm
The Role of Television in the Construction of Consumer Reality - Thomas C O'Guinn and L J Shrum
An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption - Cornelia Pechmann and S J Knight
Central and Peripheral Routes to Advertising Effectiveness - Richard E Petty, John T Cacioppo and David Schumann
The Moderating Role of Involvement
Thinking into It - B J Phillips
Consumer Interpretation of Complex Advertising Images
Social Comparison and the Idealized Images of Advertising - Marsha L Richins
The Social Uses of Advertising - M Ritson and R Elliott
An Ethnographic Study of Adolescent Advertising Audiences
Images in Advertising - Linda M Scott
The Need for a Theory of Visual Rhetoric
VOLUME FIVE: POSSESSIONS, BRANDS AND THE SELF
Dimensions of Brand Personality - J L Aaker
Consumer Evaluations of Brand Extensions - David A Aaker and Kevin Lane Keller
Possessions and the Extended Self - Russell W Belk
Narrative Processing - Jennifer Edson Escalas
Building Consumer Connections to Brands
Consumers and Their Brands - S Fournier
Developing Relationship Theory in Consumer Research
Indexicality and the Verification Function of Irreplaceable Possessions - Kent Grayson and David Shulman
A Semiotic Analysis
Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding - D B Holt
Conceptualizing, Measuring and Managing Customer-Based Brand Equity - Kevin Lane Keller
How Is a Possession `Me' or `Not Me'? Characterizing Types and an Antecedent of Material Possession Attachment - Susan Schultz Kleine, Robert E Kleine III and Chris T Allen
Heirlooms, Nikes and Bribes - A Komter
Towards a Sociology of Things
Symbols for Sale - S J Levy
Disposability and Dispossession in the 20th Century - G Lucas
Older Consumers' Disposition of Special Possessions - Linda L Price, Eric J Arnould and Carolyn Folkman Curasi
The Role of Products as Social Stimuli - Michael R Solomon
A Symbolic Interactionism Perspective
Consumption, Identity Formation and Uncertainty - A Warde
VOLUME SIX: (SUB)CULTURES OF CONSUMPTION
The Sacred and Profane in Consumer Behavior - Russell W Belk, Melanie Wallendorf and John F Sherry
Theodicy on the Odyssey
Subcultures or Neo-Tribes? Rethinking the Relationship between Youth, Style and Musical Taste - A Bennet
I'd Like to Buy the World a Coke - Guliz Ger and Russell W Belk
Consumption Scapes of the 'Less Affluent World'
The (Re)-Configuration of Production and Consumption in Empty Nest Households - M K Hogg, C F Curasi and P Maclaran
Poststructuralist Lifestyle Analysis - D B Holt
Conceptualizing the Social Patterning of Consumption in Postmodernity
Marketing the Self, Buying an Other - E Jagger
Dating in a Post Modern, Consumer Society
Mundane Consumption and the Self - R E Kleine, S S Kleine and J B Kernan
A Social-Identity Perspective
Building Brand Community - James H McAlexander, John W Schouten and Harold F Koenig
Culture and Consumption - G McCracken
A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
Brand Community - A M Muniz and T C O'Guinn
Atravesando Fronteras/Border Crossings - L Pe[ti]naloza
A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants
Subcultures of Consumption - John W Schouten and James H McAlexander
An Ethnography of the New Bikers
The Distaste of Taste - B S Turner and J Edmunds
Bourdieu, Cultural Capital and the Australian Postwar Elite
A Critique of Desire - R Wilk
Distaste and Dislike in Consumer Behaviour