Luxury Online
Styles, Systems, Strategies
Paperback
Lieferzeit: Print on Demand - Lieferbar innerhalb von 3-5 Werktagen I
ISBN-13:
9781349364176
Veröffentl:
2010
Einband:
Paperback
Erscheinungsdatum:
26.02.2010
Seiten:
388
Autor:
Uché Okonkwo
Gewicht:
587 g
Format:
235x155x21 mm
Sprache:
Englisch
Beschreibung:
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Foreword Author's Note Acknowledgement Preface: Online, Yet Not Inline Introduction: Who is Afraid of the Internet? Connected Luxury e-People are Real People Web 2.0. (or Whatever you Choose to Call it) is REAL! Luxury Communications, the 'e' Way The e-Experience: Creating More Than a Luxury Website The New Reality of Luxury e-Marketing and e-Branding Selling a 'Dream' Online Beyond the Internet: Technology& Innovation for Luxury Luxury Best& Worst Practices Online Epilogue: Interview with Uché Okonkwo