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Marketing Challenges in Transition Economies of Europe, Baltic States
Lieferzeit: Sofort lieferbar I
57,99 €*
ISBN-13:
9781317789192
Veröffentl:
2014
Seiten:
236
Autor:
Erdener Kaynak
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
ContentsIntroduction