 |
| Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt. |
ISBN-13:
9781317724759
Veröffentl:
2014
Seiten:
166
Autor:
Philip Erwin
eBook Typ:
EPUB
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.
Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.
Attitudes: Definitions and Theories. Origins of Attitudes. Measuring Attitudes. Attitudes and Behaviour. Changing Attitudes. Contemporary Theories of Persuasion.