Smith, A: Introduction to Sport Marketing
Beschreibung:
Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction to key concepts and best practice in sport marketing. It outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, to planning and implementation. Now in a fully revised and updated new edition, the book has expanded coverage of new media and social marketing, services and relationship marketing, and issues such as social responsibility and sustainability. Including more international cases and examples, every chapter offers useful features to help the reader to engage with fundamental principles and applied practice.
1. Sport marketing introduction 2. Sport markets 3. Sport consumers 4. Sport marketing opportunities 5. Sport marketing strategy 6. Sport products and branding 7. Sport pricing 8. Sport distribution 9. Sport promotion 10. Sport sponsorship 11. Sport services 12. Sport digital marketing and social media 13. Sport marketing implementation and control