International Business, Global Edition
Beschreibung:
For courses in international business.
International business through theory and practice
Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authorsGÇÖ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what theyGÇÖve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author--¡written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.